The Marketing Mindset You Need to Love Marketing
Back in April in one of my weekly emails I asked these questions:
Do you only buy books at discounted prices and constantly look for the freebies? Are you a bargain hunter with all your purchases?
In other words, do you want to get as much as you can for as little as possible?
Let me come at this from another perspective. What if you were interviewing for a job and the the employer said, “You must work 50 hours a week, but I’m only going to pay you for 40.”
Whoa! Who wouldn’t feel cheated by that?
But that’s exactly what you’re doing when you insist on buying only when a product is on sale, discounted, or free. You want all the value but you’re unwilling to pay for it.
Those discounts impact that company’s ability to to pay its employees and its bills, and to be profitable.
Let’s turn the tide.
If no one ever bought your books or services unless you discounted them, how would that make you feel? Maybe as if you weren’t worth the value of your full price?
When you pay full price for products, you are helping others improve their lives. And you gain value from their products.
When others pay you full price, they are helping you improve your life. And your product is adding value to their lives.
When you insist on discounts, sales, or freebies, you’re contravening the principle of give and it shall be given. You’ll be stuck in “I never have enough.”
Marketing Mindset Video
Below is a presentation I did in collaboration with Dak Frederick back in May. This video discusses what marketing is, how to approach it, the mindset you need for loving it, and more.
Yes, you can love marketing! Once you understand what it is and how to approach it, you will learn to love it.
In case you didn’t watch the video, ask yourself this. If you’re not willing to pay full price, how can you expect customers to pay full price for your products?
You want to approach marketing from a giving mindset not a getting mindset. You have value to give, and in exchange for your value a customer gives you the equivalent value in dollars.
You will never feel comfortable with marketing if you constantly approach it from the “I’ve got to get this person to buy my book.”
What are you asking others to do that you aren’t willing to do yourself? If you want full price, then you must be willing to pay full price for what you buy for yourself.
Become the person you want to sell to.
You can do this! Any questions? Leave them in the comments and I’ll be sure to answer them.
My mother always had a ‘lack’ mindset – she was a live-in Nanny for a family during the Depression and earned $4 a week. And she passed that on to her kids. She saved a lot of money during her lifetime and only late in life did she spend money on herself, after the kids were grown and the grandkids came along. That was her mindset, that I adopted as well.
My mom and dad grew up during the Depression, but Dad lived on a farm in Nebraska, and my mom in Pennsylvania in coal country. She was much the same way as your mom. The lack mindset is one we all need to get rid of/renew our mind to God’s abundance. Everything we need is here and here now.
I live in a rural area. No shopping centers — an hour’s drive. There are four thrift stores that I check out because there are lots of books there. Many are free, some a quarter and the most are $1. I collect Christian books for Love Packages which donates Christian material for Third World countries. And some of them I keep first for a bit – I read then they go in the Donate Box.