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How to Make Your Book Marketing Manageable Instead of Overwhelming

5 January, 2015 by Debra

Carried by Grace by author Debra L. Butterfield
It’s launch week for Carried by Grace.

Are you in the process of writing your book?

Or do you have a publishing contract in hand?

No matter the answer, you can begin developing your marketing plan right now.

But there’s so much that goes into marketing it’s overwhelming and time consuming. How do you make it more manageable? [Read more…] about How to Make Your Book Marketing Manageable Instead of Overwhelming

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Filed Under: Marketing Tips Tagged With: book marketing plan, marketing, publishing, social media

How to Conquer Your Book Marketing Plan

15 December, 2014 by Debra

Marketing. Most writers dread it. Because, after all, we’d rather be writing.

But gone are the days when the publisher handled ALL the marketing of a book for their authors. And the truth of it is, even in the “old days” traditional publishers didn’t allocate equal marketing dollars to every book.

Whether you are traditionally published or self-published, marketing your book is a fact of life—unless you don’t care if anyone ever buys your book.

Marketing isn’t a one time event. Maybe that’s what makes it so overwhelming. Or maybe it’s figuring out how to execute the many elements of marketing that intimidate and overwhelm you.

As I was considering the marketing plan for my new book Carried by Grace, it suddenly struck me how I could make it manageable. [Read more…] about How to Conquer Your Book Marketing Plan

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Filed Under: Marketing Tips Tagged With: marketing, marketing plan, social media

Top Twitter Tools for Authors

28 July, 2014 by Debra

Social media. Love it or hate it.

Utilizing it is a fact of life for authors. There are a multitude out there, with new ones emerging all the time. I understand how daunting it can be.

Today I have a special guest post for you from Twitter expert Jo Linsdell. Jo is a best selling author, illustrator, and internationally recognized marketing expert based in Italy. She has just launched her latest book How to be Twittertastic.Author Jo Linsdell

Top Twitter Tools for Authors
By Jo Linsdell

Are you ready to be Twittertastic?

Twitter is the most immediate of all social media and allows you to connect with readers and others from the literary industry from all over the world. The fastest growing network with a 44% growth from 2012-2013 Twitter now boasts 255 million monthly active users.

A lot of authors shy away from social media as they think it will eat into their writing time too much. The beauty of Twitter is that everything is bite-sized. Coming up with something of 140 characters or less isn’t going to take away too much of your time.

Today I’m going to share with you some of my favourite tools and why they make my “Top Twitter Tools for Authors” list. [Read more…] about Top Twitter Tools for Authors

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Filed Under: Marketing Tips Tagged With: Jo Linsdell, marketing, social media, Twitter

11 Free Resources to Improve Your Marketing Skills

7 July, 2014 by Debra

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Marketing your books can be time consuming and confusing.

You want to sell your books, right?

But like many of us you don’t have the budget to hire a publicist or marketing expert. That means learning marketing skills for yourself.

I know a whole lot more than I did when I first started freelancing, but I have a lot of room to grow, too. Plus, with today’s advancing technology the landscape is always changing. There will always be something new to learn.

The task of marketing can fast consume our time, so I offer the following resources [Read more…] about 11 Free Resources to Improve Your Marketing Skills

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Filed Under: Marketing Tips Tagged With: marketing, social media

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