The Motivational Editor

Helping Writers Go from Unpublished to Published

marketing

From the Archive – Marketing for Writers

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As promised, here is a list of posts about marketing for writers I’ve done that you might have missed if you’re new to my blog. Clearly, I don’t have as many posts on marketing as I do writing. That’s because I’m a writer, not a marketer. But like all writers, marketing is a task I need to learn and do.

“Do You Have a Strategy or Just a Plan?”

“How to Brainstorm a Marketing Plan”

“6 Lessons I Learned about Marketing Strategy from Playing Board Games”

“Marketing Your Book to Local and Regional Businesses”

“What’s a One Sheet? Plus a free downloadable template”

“Marketing, Keywords, and Publisher Rocket, Oh My!”

“Mind-Map Marketing”

Because marketing tactics change almost as regularly as a mother changes her baby’s diaper, I’ve kept these posts mostly limited to the methods rather than specific tactics. These will provide a basic information to help you develop your marketing skills during the holiday season and beyond.

What Is Your Selling Mindset?

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Are you excited about selling your books or afraid?

Most writers are thrilled to see their books earn big sales on Amazon. But I can count on one hand the number of writers who’ve said to me, “I enjoy marketing.” For many writers, marketing, aka asking people to buy your book, makes them cringe. Why? This is a question on which you want to spend some serious time to discover the answer.

This dread (or excitement) is what I term your selling-mindset.

Possible Reasons of a Negative Selling-Mindset

Reason number 1: Selling often means getting in front of people in some way, and you’d rather not be seen.

Why not? Are you afraid of something? If so, what? It might be you’d feel rejected if they say no. I want you to dig deep for an answer. If you don’t, that fear is going to continue to control you, and you’ll always struggle with selling your books.

[Read more…] about What Is Your Selling Mindset?

3 Ways to Use Payhip to Flex Your Creative Marketing Muscles

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This month’s post comes from Dak Frederick.

Dak Frederick blogs about 3 ways authors can use Payhip.

Dak helps aspiring authors turn their passion for helping others into high-quality self-published books. He’s a freelance writer who enjoys crafting articles focused on creative marketing strategies for authors and entrepreneurs, as well as content on personal finances and self-development. He is a retired U.S. Marine [semper fi, Dak] and holds a Master’s degree in Marriage and Family Therapy from Liberty University and a Bachelor of Arts in Communication Studies from Ashford University. He’s the author of 101 Things Every Man Should Know and is a member of the International Association of Publishers Writers and Editors. His faith and family are what keep him rooted.

You can find Dak at www.dakfrederick.com. This is his affiliate Payhip signup link. Should you decide to sign up with Payhip, use his affiliate link. It won’t cost you extra, but will pay Dak a bit of money.

[Read more…] about 3 Ways to Use Payhip to Flex Your Creative Marketing Muscles

The Power of Private Messaging

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The Power of Private Messaging by Jennifer Waddle

This month we have guest Jennifer Waddle. Jennifer is the author of Prayer WORRIER: Turning Every Worry into Powerful Prayer (affiliate link), and is a regular contributor for LifeWay, Crosswalk, Abide, and Christians Care International. Jennifer’s online ministry is EncouragementMama.com where you can find her books and sign up for her weekly post, Discouragement Doesn’t Win. She resides with her family near the foothills of the Rocky Mountains—her favorite place on earth.

The Power of Private Messaging

By Jennifer Waddle

Last year, I had the privilege of being interviewed on a YouTube channel and was able to share the highlights of my book about chronic worry. Little did I expect that interview to cause a flood of private messages to arrive via email, Facebook, and other social media platforms.

[Read more…] about The Power of Private Messaging

3 Ways to Convert Your Email List into Paying Customers

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I reached out to several friends recently for their help on marketing. So over the next several months, I’ll be bringing you guest posts along with some of mine. Today’s post is by Kim Steadman, The Word Shepherd.

When Kim’s not sweeping dog hair, experimenting in the kitchen, or doodling on paper, she is writing and mentoring authors. She is a freelance writer, speaker, and teacher. You can find what she’s up to next at www.KimSteadman.com or at www.TheAuthorpreneurClub.com

[Read more…] about 3 Ways to Convert Your Email List into Paying Customers

Marketing Your Book to Local and Regional Businesses

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Last summer I interviewed children’s book author Melody Schaefer here on the blog. She was in the process of preparing for the 2017 total solar eclipse that was to occur, and St. Joseph was a major city for viewing. Using her Penny the Parakeet children’s book series, Melody created a book specifically for and about the eclipse.

Today’s post is a follow up to what she did and the level of success in her endeavors. I hope you can glean ideas for your own books and regional/national events that can tie into your topics. [Read more…] about Marketing Your Book to Local and Regional Businesses

Author Chris Manion with 10 Tips for the Book Publication Journey

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Today’s interview is with Chris Manion, author of God’s Patient Pursuit of My Soul.

Chris has 30 years’ writing and speaking experience and is passionate about using her God-given talents to help audiences worldwide overcome obstacles to their relationship to God or their leadership skills.

How do you keep yourself motivated to write?

First, I had to finally claim the vocation of writer as my own. That took a while, even though [Read more…] about Author Chris Manion with 10 Tips for the Book Publication Journey

Mind-Map Marketing – Guest Post by Jean Wise

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Guest post by Jean Wise

I love the freedom and creativity of brainstorming. I get excited with new ideas and energized with the positive spirit of possibilities. Most writers enjoy playing with words and crafting delightful sentences.

I collect ideas all the time, but these notions gathered on my desk in a mass pile of sticky notes and scraps of paper. My good intentions and great story concepts often didn’t get organized, developed, and implemented.

Then I discovered mind mapping. [Read more…] about Mind-Map Marketing – Guest Post by Jean Wise