Developing your own email list is the smartest marketing move with the greatest return on investment (ROI) you can make. Why?
In 2017,
- 3.7 billion people used email.
- 269 billion business and consumer emails were sent and received per day — and that number is expected to continue to grow at an average annual rate of 4.4% over the next four years.
- 65 percent of email users worldwide accessed email on their mobile devices.
(source: The Radicati Group, Inc., 2017)
In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social media and direct mail, according to the Data & Marketing Association.
And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company. [Read more…] about The Email List and Why You Should Develop One