The Motivational Editor

Helping Writers Go from Unpublished to Published

Marketing Tips

From the Archive – Marketing for Writers

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As promised, here is a list of posts about marketing for writers I’ve done that you might have missed if you’re new to my blog. Clearly, I don’t have as many posts on marketing as I do writing. That’s because I’m a writer, not a marketer. But like all writers, marketing is a task I need to learn and do.

“Do You Have a Strategy or Just a Plan?”

“How to Brainstorm a Marketing Plan”

“6 Lessons I Learned about Marketing Strategy from Playing Board Games”

“Marketing Your Book to Local and Regional Businesses”

“What’s a One Sheet? Plus a free downloadable template”

“Marketing, Keywords, and Publisher Rocket, Oh My!”

“Mind-Map Marketing”

Because marketing tactics change almost as regularly as a mother changes her baby’s diaper, I’ve kept these posts mostly limited to the methods rather than specific tactics. These will provide a basic information to help you develop your marketing skills during the holiday season and beyond.

10 Email Ideas for Writers

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Let’s face it, coming up with email ideas to engage our subscribers is often a hurdle for writers, especially fiction writers. So today, I’ve got some ideas to share for both fiction and nonfiction writers.

5 Email Ideas for Fiction Writers

Share your writing process is one email idea.
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6 Steps to Prepare for Holiday Shopping

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6 steps to prepare for holiday shoppers

Early last month I talked about a selling mindset. I encourage you to read that post again (or for the first time, if you missed it) since today’s post discusses preparing for holiday shopping.

We are approaching a big buying season, and now is the time to prepare. But if you dread marketing and selling, then this season is going to pass you by and your sales will continue to be dismal. Instead, learn what’s behind your dread and learn to overcome it.

Let’s take a brief look at some definitions.

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What Is Your Selling Mindset?

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Are you excited about selling your books or afraid?

Most writers are thrilled to see their books earn big sales on Amazon. But I can count on one hand the number of writers who’ve said to me, “I enjoy marketing.” For many writers, marketing, aka asking people to buy your book, makes them cringe. Why? This is a question on which you want to spend some serious time to discover the answer.

This dread (or excitement) is what I term your selling-mindset.

Possible Reasons of a Negative Selling-Mindset

Reason number 1: Selling often means getting in front of people in some way, and you’d rather not be seen.

Why not? Are you afraid of something? If so, what? It might be you’d feel rejected if they say no. I want you to dig deep for an answer. If you don’t, that fear is going to continue to control you, and you’ll always struggle with selling your books.

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Amazon Ads and Publisher Rocket

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Amazon ads is one of many ways we can get our books in front of readers. I’ve talked about Publisher Rocket before and how it helps me find the right keywords for listing on KDP and in Amazon ads.

Well, Dave Chesson, the creator Kindlepreneur and Publisher Rocket, has made some amazing changes to this tool along with updating his free Amazon ads course.

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3 Ways to Use Payhip to Flex Your Creative Marketing Muscles

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This month’s post comes from Dak Frederick.

Dak Frederick blogs about 3 ways authors can use Payhip.

Dak helps aspiring authors turn their passion for helping others into high-quality self-published books. He’s a freelance writer who enjoys crafting articles focused on creative marketing strategies for authors and entrepreneurs, as well as content on personal finances and self-development. He is a retired U.S. Marine [semper fi, Dak] and holds a Master’s degree in Marriage and Family Therapy from Liberty University and a Bachelor of Arts in Communication Studies from Ashford University. He’s the author of 101 Things Every Man Should Know and is a member of the International Association of Publishers Writers and Editors. His faith and family are what keep him rooted.

You can find Dak at www.dakfrederick.com. This is his affiliate Payhip signup link. Should you decide to sign up with Payhip, use his affiliate link. It won’t cost you extra, but will pay Dak a bit of money.

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The Power of Private Messaging

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The Power of Private Messaging by Jennifer Waddle

This month we have guest Jennifer Waddle. Jennifer is the author of Prayer WORRIER: Turning Every Worry into Powerful Prayer (affiliate link), and is a regular contributor for LifeWay, Crosswalk, Abide, and Christians Care International. Jennifer’s online ministry is EncouragementMama.com where you can find her books and sign up for her weekly post, Discouragement Doesn’t Win. She resides with her family near the foothills of the Rocky Mountains—her favorite place on earth.

The Power of Private Messaging

By Jennifer Waddle

Last year, I had the privilege of being interviewed on a YouTube channel and was able to share the highlights of my book about chronic worry. Little did I expect that interview to cause a flood of private messages to arrive via email, Facebook, and other social media platforms.

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3 Ways to Convert Your Email List into Paying Customers

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I reached out to several friends recently for their help on marketing. So over the next several months, I’ll be bringing you guest posts along with some of mine. Today’s post is by Kim Steadman, The Word Shepherd.

When Kim’s not sweeping dog hair, experimenting in the kitchen, or doodling on paper, she is writing and mentoring authors. She is a freelance writer, speaker, and teacher. You can find what she’s up to next at www.KimSteadman.com or at www.TheAuthorpreneurClub.com

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